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Gabriel Agreste is a fashion mogul who wields the Moth Miraculous. After his wife Emilie went missing, he used the Moth Miraculous to turn people into villains. He is set on stealing the Ladybug and Cat Miraculouses in order to obtain absolute power and his "secret wish." In pursuing this, however, he turned his back on his son, Adrien.
Before Season 1
Gabriel lived differently at the Agreste mansion with his wife and son. At some point of his life, he went on a trip with his wife where they found the Moth Miraculous, Peacock Miraculous, and the Miraculous spellbook. The book was the last thing Mrs. Agreste gave Gabriel. She went missing within nine months before Adrien was allowed to go to school.
In "Ladybug & Cat Noir (Origins - Part 1)", he forced Nooroo to explain how the Miraculouses worked and how he could transform using the Moth Miraculous. Nooroo tried to convince Gabriel that the Miraculouses were supposed to be used for good in the world, but Gabriel ignored him and forced the transformation anyway. Hand on his cane, Hawk Moth waited in his lair for the perfect person to akumatize. Sensing Ivan Bruel's anger, he sent an akuma to him and transformed him into Stoneheart. Stoneheart went on a rampage against the city of Paris. Gabriel didn't stay to watch; Adrien disobeyed his orders to stay home and not go to public school. Gabriel went upstairs to the dining hall where Adrien was being homeschooled by Nathalie Sancoeur. He reprimanded Adrien, telling him that he was safe in the house where he had everything he would ever want. Gabriel and Adrien have had this conversation several times.
Satisfied that he properly disciplined his son, Gabriel went back into his lair and transformed back into Hawk Moth. Stoneheart fought against Paris' two new heroes, Ladybug and Cat Noir, but did not succeed in capturing either of their Miraculouses. When Ivan was freed, the akuma returned to Hawk Moth and stayed in the jewel in his cane. Hawk Moth wasn't disappointed though; the akuma multiplied and created more Stonehearts. Laughing, he stood in wait for the next opportunity to akumatize Ivan, pleased that the two people he wanted the most showed up like he predicted.
In "Stoneheart (Origins - Part 2)", Gabriel demanded that Nathalie and Adrien's bodyguard find Adrien, who escaped the house. Gabriel then went to his lair, transformed, and waited for Ivan to lose his temper. Ivan tried telling Mylène Haprèle that he was in love with her through a song, but she rejected him. This led to Hawk Moth re-releasing the akuma to Ivan. When Stoneheart made it to the Eiffel Tower, Hawk Moth made him cough up hundreds of akuma so that he could tell Paris to give him Ladybug's and Cat Noir's Miraculouses. When Ladybug captured the akumas that created his face, he grew angry. He convinced Stoneheart that Ladybug and Cat Noir were trying to take Mylène away from him, bringing Stoneheart back into the fight. However, Ladybug captured Stoneheart's akuma. Angrier, Hawk Moth soliloquied that he would defeat Ladybug and Cat Noir and achieve his secret dream. The next day, Gabriel relented with Adrien and let him attend public school on the condition that his bodyguard drive him to school every day and that he follow Nathalie's updated schedule.
In "the Bubbler", Gabriel did not allow Adrien to have a birthday party. When Marinette dropped off a present for Adrien, Gabriel yelled at Nathalie for forgetting to get Adrien a gift from himself. He was visited by Nino Lahiffe in an attempt to change his mind about the birthday party, but he decided Nino was a poor influence on Adrien and banned him from the Agreste mansion. After Nino left, Gabriel transformed into Hawk Moth and sensed Nino's frustration over adults not listening to their children, akumatizing him into the Bubbler. He became angry when Bubbler captured Ladybug and Cat Noir and sent them into the sky instead of stealing their Miraculouses. When Bubbler was defeated, Hawk Moth vowed to catch and crush Ladybug and Cat Noir. Later that day, he received a message from Nathalie that Adrien liked his present.
In "Mr. Pigeon", Gabriel held a derby hat competition at Adrien's school. The winner's hat would be used in Adrien's next photoshoot. He gave the students 10 hours to create a derby hat. In those 10 hours, Gabriel transformed into Hawk Moth and sensed Xavier Ramier's feeling of injustice and akumatized him into Mr. Pigeon. When he lost, Hawk Moth promised to destroy Ladybug and all the pigeons. Gabriel detransformed in time for his hat competition. Adrien and Mr. Damocles led Nathalie and Gabriel (who appeared only on a tablet) around the courtyard to see the hats. When confronted with two identical hats and Marinette explained that Chloé Bourgeois stole Marinette's design, he made Marinette the winner of the competition.
In "Stormy Weather", Hawk Moth sensed Aurore Beauréal's anger and sadness and akumatized her into Stormy Weather. He helped her set up a trap for Ladybug and Cat Noir. When he lost, he soliloquied that he would some day be victorious, no matter how many enemies he had to throw at the heroes.
In "Timebreaker", Hawk Moth sensed Alix Kubdel's disappointment, frustration, and negativity and akumatized her into Timebreaker. He akumatized her twice, much to his amusement. He promised to destroy Ladybug one day in the past, present, or future and become unstoppable.
In "Copycat", Hawk Moth sensed Théo Barbot's jealousy over Cat Noir's relationship with Ladybug and akumatized him into Copycat. When Copycat caught Cat Noir, Hawk Moth demanded that he get Cat Noir's Miraculous. He approved of Ladybug taking Cat Noir's Miraculous from Cat Noir, enjoying the irony.
In "the Pharaoh", Hawk Moth sensed Jalil Kubdel's frustration and disappointment over not being able to live out his "fantasy" of bringing the dead back to life and akumatized him into the Pharaoh. When the Pharaoh was about to sacrifice Ladybug to Ra, he demanded that the Pharaoh take Ladybug's earrings. Hawk Moth declared that someday, wherever Ladybug was, that he would take her Miraculous and she would be nothing.
In "Lady Wifi", Hawk Moth sensed Alya Césaire's pain over secrets and betrayals and akumatized her into Lady Wifi. He encouraged her to discover Ladybug's identity and helped her figure out what to do with Ladybug and Cat Noir after she captured both of them. Oddly enough, Hawk Moth's plan was for Ladybug to use her Lucky Charm and wait for her to switch back. Hawk Moth vowed that Ladybug's mask would fall one day and that she would hand over her Miraculous at that moment.
In "The Evillustrator", Hawk Moth sensed Nathaniel Kurtzberg's emotions and akumatized him into the Evillustrator. He threatened the Evillustrator when it seemed he was getting distracted during his date with Marinette.
In "Rogercop", Gabriel either forgot about Parents' Career Day at Collège Françoise Dupont, or he just didn't want to show up. Either way, he disappointed Adrien. Instead, he transformed into Hawk Moth and sensed Roger Raincomprix's negative emotions. When Ladybug tries to dissuade Rogercop he tells the villain not to listen to her and that she is lair. Once Rogercop is defeated, Hawk Moth declares he'll be ruling the world one day and that Ladybug and Cat Noir wouldn't be apart of it.
In "Antibug", Sensing Sabrina's sadness after a mishap with Chloe and Sabrina's game Hawk Moth akumatizes her into Vanisher. Seeing that Ladybug and Cat Noir have arrived at the hotel he commands her to get their miraculous. But after Vanisher is defeat he senses Chloe's anger and disappointment when Ladybug accuses her of being a liar and akumatizes into Antibug, Ladybug's evil copy. After she fights with Cat Noir and ties him, he encourages her to keep it up to lure Ladybug out, when she finally arrives during the fight both begin to run out of time and Hawk Moth tells Antibug to hurry. But once Antibug has been defeated he vows for revenge.
In "Volpina", Gabriel was talking on the phone while looking in the miraculous book, saying the sample garments don't match at all. He also akumatized Lila into Volpina after sensing her emotions after Ladybug humiliated her in front of Adrien. Near the end, as his lair window closes, he says that Ladybug and Cat Noir are not done with Volpina yet.